REFLECT ATTACK!!
Erhemm... so basically in order to produce a creative idea, we need to gone through the process of DIVERGENT THINKING and CONVERGENT THINKING.
For my example, to create an original character design, let say a SORCERER; a sorcerer means a magic user. To create a unique/creative character, you need to consider what can be combine with the sorcerer? EVERYTHING CAN BE MAGICAL! But are you gonna use everything in your character design? Of course not! First of all, think of what comes to your mind that you wanna use for your design, it can be anything like books, ink, swords, bazooka, chicken, duck, bread... etc etc... Afterwards, CHOOSE which elements that makes your character; it can be sorcerer using bazooka to cast magic, or chicken is a sorcerer apprentice, or bread is the magic source for sorcerer etc etc. That is the process of DIVERGENT THINKING.
BUT how do the audience once look at your design, they'll know IT'S A SORCERER? You need to do research and studies of a sorcerer, search for references and images that represents the image of sorcerer, impressions that make the audience recognize about the sorcerer. Like: sorcerer wears a wizard hat, robe, have wand in his/her hand, potions, etc etc... That is when CONVERGENT THINKING comes to, in order to create a recognizable and acceptable result.
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