Creativity is a process started by DIVERGENT THINKING and followed by CONVERGENT THINKING.
What is DIVERGENT THINKING?
To think of something new or special, you need to think a lot, during that thinking process, you started to think not only your target subject, but also something that are related or maybe combined together, to have something new. You'll be using VERTICAL THINKING as well as LATERAL THINKING. You'll have lots of different ideas and combinations, but what you or your client want is something that is precise and remarkable, that's when you need to go through CONVERGENT THINKING.
What is CONVERGENT THINKING?
After you have hell lots of ideas, include crazy combinations that don't make any sense, but what is the final result of ONE product? Are you going to use all ideas you've been thinking of? NO! That way, you need to go through CONVERGENT THINKING, which you need to start use only useful or make sense ideas and combinations in order to create final product.
The DIFFERENCE between these two thinkings is:
DIVERGENT THINKING - In order to create something, you need to gone through a lot of thinking, using different or even alienate ideas BUT you'll end up having ideas that don't make any sense or use to us. CREATIVE BUT NOT LOGICAL.
CONVERGENT THINKING - Since you have lots of ideas right now, you need to combine and eliminate certain ideas in order to have a perfect, efficient, and logical final product. LOGICAL AND USEFUL.
No comments:
Post a Comment